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Position Your Company as a Customer Resource with Connected Product Content and Commerce

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"Position Your Company as a Customer Resource with Connected Product Content and Commerce"

As buyer expectations in the B2B marketplace continue to evolve, many distributors have reconsidered their sales strategy. Should you?

Distributors today are augmenting traditional sales channels with an eCommerce branch, taking a hybrid, omnichannel approach that’s more flexible, scalable—and often more profitable. The 2022 Global B2B Pulse Survey by McKinsey & Associates shows that hybrid selling is expected to be the most dominant sales strategy by 2024.

  • Two-thirds of B2B decision-makers prefer remote interactions and digital self-service over in-person sales.
  • A digital branch can help drive increased offline revenue (e.g., call-in orders, purchase orders, and e-procurement systems).
  • Omnichannel selling is a critical part of creating a consistent, memorable user experience.

Read on as we outline the different technology, tools, and content that businesses like yours can integrate to develop deeper customer engagement, gain trust, and become an indispensable buyer resource.

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