The pandemic was one of two key agents steering the industry’s direction, largely through vendors adapting solutions to maintain either their or their customers’ business continuity amid restrictions in movement and gathering.
The other change agent was the maturity of the streaming market, heralded by Netflix’s 1Q22 subscriber-growth inflection. Video technology vendors must now enable video service providers to succeed where revenue increasingly depends on subscriber retention, advanced monetization strategies, and a holistic approach to television as a combination of broadcasting and streaming, rather than on service launches and subscriber acquisition, which have fueled the streaming boom so far. We have identified five key trends from NAB 2022 that will be core to the evolution of the video technology market in meeting video service providers’ needs
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