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"Patients Versus Consumers: How UX Will Revolutionize Healthcare"

User experience becomes a key driver of the healthcare revolution.

Traditional healthcare has a reputation for being slow and inconvenient, while patients are left bewildered by the options and the choices they need to make. To illustrate this comparison, compare the last time you visited your doctor, or looked for healthcare advice. And how much easier was it to arrange your last holiday, or find a beautiful place to stay in a far-flung corner of the world by using AirBnb? Or simply to book a taxi via Uber or Lyft? This simple comparison highlights the opportunity for new providers of health services who can provide better healthcare user experience.

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