Here's everything you need to know about mobile install attribution fraud and the ways performance networks can respond
Install attribution fraud is a big deal because the app install market is robust and growing fast — in fact, the market was estimated to hit $7.6B in 2017 vs. $5.87B in 2016, according to eMarketer. Learn about the impact mobile attribution fraud is having, the indicators that fraudsters might be stealing precious ad dollars, and detection techniques used to locate install attribution risk.
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