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"Getting the most out of marketing partnerships"
How are CMOs approaching partnerships?
We wanted to understand the perception of partnership at a CMO level. Is the approach to partnership changing? How does it fit into a wider acquisition strategy? What challenges are CMOs facing when it comes to the channel?
Alongside CMO Australia and the IDG Research team, we surveyed 50 C-Level Marketers and Executives in Australian organizations to understand their approach to partnership marketing.
Discover the partnership trends and insights from in this research report.
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