Recognizing the challenges consumers face in a digital world and using this insight to improve their experiences is key to driving sales and fostering loyalty.
To understand consumer views on support, technology, customer experience and decision-making when they shop, SMARTASSISTANT and Researchscape surveyed over 1,000 consumers between the ages of 17 to 69 across the US, UK and Germany.
The study found that:
Download the report to learn more about how consumers make decisions and how you can respond by delivering ‘human-centric’ digital experiences to become their favorite purchase destination.
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