This must-read for B2B marketers will help you improve Lead Generation and clean up your pipeline. Generate better leads for better sales results.
The result of surveying over 2000 sales and marketing professionals, this eBook includes metrics on lead quality, lead quantity, opportunity prioritization, as well as key steps for improving your numbers.
It's clear that buying habits have changed and customers are:
More educated about solutions and competition than ever before
More opportunistic and impulsive in their buying behavior