Oftentimes, many business owners, C-suite professionals, and even marketers can't fully grasp the breadth and depth of branding and how it ties to business strategy. While successful branding does require an eye-catching logo and a clever catchphrase, branding is much more than that. When you start with the fundamentals, you'll understand its power to transform a brand into a household name.
Build strong emotional connections with customers by understanding their wants, needs, desires, hopes, and dreams.
Satisfy the functional, emotional, and self-expressive benefits of your customers.
Ask yourself these three questions before you create and define your brand strategy.
Target the customer who is most highly predictive of your brand’s success.
Inspire feelings in your customers across every interaction with your brand.
Building Your Brand's Path to Irrational Loyalty will give you the guidance you need to create marketing that sells.