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Growth of a Fee For Service Dental Practice in a Quiet, Lazy, Semi-Suburban Town in Pennsylvania

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"Growth of a Fee For Service Dental Practice in a Quiet, Lazy, Semi-Suburban Town in Pennsylvania"

A dental marketing case study.


Dr. Cockley purchased a fee for service practice in a quiet, lazy, semi-suburban town in Pennsylvania, in 2002. As with all practice purchases, there is a period of time before existing patients trust the new dentist and accept new treatment. By 2006 she realized she needed to grow the practice, to keep up with the debt caused by the purchase.


We worked within Dr. Cockley’s budget to create an effective direct mail campaign, build an optimized website, direct and produce First Impression Videos™ (on the website and in social media) to familiarize the patients with their ‘new doctor’, and implement online scheduling software.


  • Dr. Cockley and her team produce and collect in the top 1% of all solo owned practices.
  • The practice has a 100% Fee For Service model.
  • They work with patients just three days a week.
  • She and her team have four day weekends.
  • The doctor has ample time with family, pursue other business interests and continue with her dental education.

Offered Free by: New Patients Inc.
See All Resources from: New Patients Inc.

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