Understand Bayesian Statistics, The Multi-Armed Bandit Problem and Other A/B Testing Concepts
Effective A/B testing relies on a few things: good test ideas, sufficient traffic, a clear roadmap, a reliable testing tool, etc. One of the integral aspects of A/B testing that often gets overlooked is the statistical method that powers the testing platform.
In our view, this is a shame, since statistical analysis is at the heart of an A/B (or multivariate, split page, multi-page...) testing strategy.
That's why we've written the ebook, Demystifying A/B Testing Statistics.
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