Essential first step for a profitable credit card customer portfolio.
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.
This whitepaper introduces fundamentals of micro-segmentation for the credit card industry to utilize this wealth of information.
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