Today’s buyers don’t just embrace personalized experiences -- they flat-out expect them.
To meet the demand, go-to-market (GTM) teams are increasingly looking to the unification of high-quality data and high-performance cloud infrastructure to turn customer data into insights, actions, and results.
Here’s what’s driving the demand for customer 360 insights, and how today’s most advanced GTM teams are using infrastructure from Amazon Web Services and data insights from ZoomInfo to centralize disparate customer data and accelerate their growth with a true 360-degree view.
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