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The Impact of Blind Spots on Your Brand

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"The Impact of Blind Spots on Your Brand"

As growth leaders, how do we navigate the rapidly changing data privacy landscape to increase our market and human intelligence acumen?

‘The world’s most valuable resource is no longer oil, but data’.

So proclaimed a headline in the Economist back in 2017.

Changing attitudes towards data privacy, Google’s plans to phase out third-party cookies, and an increase in opting out of tracking is set to create huge blind spots in the data that brands gather on consumers. Unless marketers start migrating to a new way of targeting customers in a transparent and ethical way, then they can expect to see weaker ROI and falling revenues.

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