This is a great book for anyone working in or interested in the marketing world.
As Godin says: "Marketing is all around us. From your first memories to the moments before you began to read this book, you have been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or forest, is the landscape of our modern lives."
We will run over Godin's main ideas, starting with some of his key thoughts on marketing, what it takes to be successful in the marketing world, stumbles that marketers can make, least viable markets, symbols and finally goals, strategies and tactics.
Offered Free by: Paul Minors
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