This study, Select & Connect: Strategies for Targeted Acquisition and Retention, details marketing disconnect to uncover the challenges, trends and opportunities associated with developing and managing an effective approach to Selective Customer Activation, from lead generation to loyalty and referral.
See the results from more than 550 marketing professionals that were polled in this compelling study to help you better define and implement optimal customer-centric programs. Some topics of the study include:
Customer identification and retention
Segmentation methodologies and approaches
Effective messaging to the right audience
Results highlight sourcing, aggregating, cleansing and utilizing customer data and analytics to design and field integrated, multi-channel campaigns, maximize lead generation activities, and improve return-on-relationships.