Your guide to weeding through the buzzwords.
Let’s cut the Mumbo Jumbo –
Does a Rainmaker actually makes it rain?
How do you expect a prospect to share his true needs without trusting you?
How do you stay on the customer minds long enough to influence the action you need?
Why cold calling, in and of itself, is not the problem…
These buzzwords seem to be the flavour of the day, floating around on social media and preceded by a number the higher the better. This book is a composition of reading material which helps to throw light on the terms used.
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