Learn how Retina uses first-party data and predictive metrics to solve measurement and attribution problems.
Download the whitepaper to learn:
● How recent industry changes surrounding third-party cookies and the identifier for advertisers are affecting attribution
● Strategies to use customer lifetime value instead of return on ad spend
● Retina’s privacy-centric attribution and measurement solution for Facebook and other advertising platforms
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase. Read the whitepaper for more information.
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