Presenting HTTPS and your verified corporate brand identity directly in the browser shows visitors that your site is secure and actually run by your company
SSL/TLS, the cryptographic protocol behind https, is no
longer a nice-to-have for websites. Site visitors are looking
for, and expecting, to see a padlock in the address bar of your site, and the major browsers have announced plans to flag all HTTP sites as non-secure. All signs point to SSL being a need-to-have for anyone operating a website.
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