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Improve Lead-to-Lease Conversion Rates

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"Improve Lead-to-Lease Conversion Rates"

How to improve first-response times and increase lead-to-lease rates

CARROLL, an NMHC Top Manager and Owner, hadn’t been using their previous full-stack CRM platform for very long, yet the training department, who is also responsible for implementation, had a long list of complaints: it wasn’t user-friendly, intuitive, or engaging; adding a new property was “a nightmare”; customer support was difficult; and reporting was unreliable. 

Challenge: A ‘terrible’ CRM solution hampers performance

Approach: Focus on quality

Results: More leases, faster response times, cleaner data

CARROLL needed a user-friendly platform with rock solid reporting and excellent customer service that produced results. Learn how they achieved, 

  • 2.3x faster response times
  • 6.7% increase in lead-to-lease rates
  • Over 90% prospect engagement


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