How to Win Your Brand's Narrative Battle.
Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR battle, the key to success is understanding people’s beliefs. In this new eBook, we map out a process to use technology to first surface and understand those narratives, then use them to your advantage. Narrative Analytics also allows you to measure the impact of your efforts in a deep, quantifiable way to see if your strategy is working.
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