Does Your Sales Team Have Texting Game?
Heightened buyer expectations for a fast, frictionless, and more digital sales process are putting significant pressure on sellers to be responsive in near real-time. However, most sellers have been slow to adopt the fastest growing method of communication in sales, text messaging.
To better understand shifting buyer expectations for text messaging during the sales process and how sellers use of texting measures up against those expectations, we surveyed more than 500 buyers and 350 sellers. Some of our findings were expected- others were not.
In this study you’ll learn:
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