Covering All the Bases for a Successful Launch
Do you own or are responsible for an online store or the head of marketing for an eCommerce store? This guide will provide you with the keys to face a new product launch successfully. We will cover varied criteria: From launch model to marketing and specialized financing.
If you’re just starting your business, it may be worth considering reading a complete guide for beginners, such as Shopify’s. But, if you are a seasoned online seller, you know launching a new product in your eCommerce store is not about creating several landing pages and sitting in the hopes your customers will discover them and buy. Instead, you need a comprehensive plan to cover both the immediate objectives and the long-term challenges.
A carefully-designed eCommerce product launch strategy can make or break an unexplored category. Each product launch requires constant tweaking and optimization to ensure the long-term success of not only the product but also your brand. The best eCommerce product launch strategy should be based on details such as category, market segment, niche, or even the product itself. Creating this strategy will not be as complicated as you may think with the right checklist items.
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