How to choose between a Customer Data Platform and a Data Management Platform
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that this is an either-or scenario: they must pick one at the expense of the other because it’s needless or impossible to use both.
In actual fact, this is incorrect. In an ironic twist, it’s their similarities that cause confusion.
Download this short guide to understand the key differences and synergies between these two pillars of the martech stack, and how to decide what’s right for you.
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