A Step by Step Guide to Account-Based Marketing: From Understanding the Basics, To Implementing Best Practice Campaigns
Account-Based Marketing (ABM) enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target companies and best-fit individual buyers.
Focusing on best-fit buyers enables marketers to maximise resources, reduce sales cycle length and improve ROI.
BM activities integrate well with an Inbound Marketing strategy giving organisations an effective way of reaching the best opportunities for long term growth.
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