Thanks to online user experience testing, you can easily improve your conversion rate with these 6 steps.
To optimize a website, the following 6 steps are necessary. The only precondition is that key conversion rates must be measured before the optimization process so that the impact of the optimization can be assessed.
Set up VoC surveys on the live website in order to identify conversion killers
Conduct task-based user studies in order to isolate problems and obtain direct user feedback
Based on the obtained insights, develop new solutions in the form of prototypes
Test these prototypes by asking users to perform a key task on the mock-ups
Develop and release tested solutions
Measure conversion rates, in order to gauge the ROI of your UX Research Investment
Download this free white paper from UserZoom for more detail on these 6 steps.
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